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Launch of new Maxwave Website
We recently launched a new website for our absolute favorite client – us. Not to take away anything from our awesome, much-appreciated clientele, but it was really nice to work on a little something...
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Best Practices of Combining Typefaces
Creating great typeface combinations is an art, not a science. Indeed, the beauty of typography has no borders. While there are no absolute rules to follow, it is crucial that you understand and apply...
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The Future Of CSS Typography
There has been an increasing and sincere interest in typography on the web over the last few years. Most websites rely on text to convey their messages, so it’s not a surprise that text is treated with...
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What Really Matters in a Website Redesign
Do you run for the hills when it’s time to bust out the wireframes and discuss redesigning your website? It’s okay, not everyone was born to be a designer. Creating a new website can potentially be a...
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Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing
With the rise in popularity of social media and its use for marketing, there has been some debate about whether email is dying in the face of social media. In fact, Ben & Jerry’s recently decided...
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How To Control Flow Within Your Web Designs
Think of your favorite song. In all likelihood the sound rises and falls throughout, the pace quickens and slows, and the rhythm and melody lead you to hear chords and notes that are about to be...
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Small Business Strategy Guide: Push vs. Pull Marketing
With small businesses, the web has levelled the playing field. Gone are the days when huge marketing budgets are required to reach an audience. Now all you need is a little imagination, and/or social...
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How Smart Retailers are using Social Media to Grow
Social media for many is a daunting concept. Many e-commerce sites are confused as to where to start, and have been slow to adopt the changing online landscape – however as part of an overall...
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Strategic Design: 6 Steps For Building Successful Websites
Web design isn’t art. It involves a whole collection of different skills — from copywriting and typography to layout and art — all fused together to create an interface that not only features a...
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Pull marketing: Why Small Businesses Do it Better
Big brands are quick showing off to small businesses how great they are at hauling in the crowds. But actually, when it comes to pull marketing, the little guys shouldn’t be ignored. There are many...
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